SEASON 3 EP6
– Ubiquity vs. Exclusivity feat. Shira Carmi
This a great episode for a young designers. I speak to Shira Carmi who is the former president of Mansur Gavriel and has since been named the CEO of Altuzarra. Shira is a business person; the kind that every design talent needs to know. She sits pole position between business and creativity with an understanding of how to service both sides. There's a lot a great business advice here. We talk about the challenge of over-distribution among e-commerce partners, why the CFDA/VOGUE/BARNEYS recipe doesn't guarantee a brand success and how true scarcity can help or hinder a brand depending on its authenticity.