Building Block is a design studio established in 2011, based in Los Angeles, CA. The sudio suggests a minimal(ist) alternative to accessories, by magnifying the essential and omitting the excessive.
Examine the existing website and determine the best way to redesign it allowing ease of use while maintaining the minimal aesthetic of the brand.
I conducted interviews & usability tested the Building Block website with 3 participants. In a Card Sort I compiled a list of all 65 items that Building Block offers on their website and asked my participants to put the products into categories.