GOAL

I wanted to create a design studio rooted in events and music, with the potential to become so much more. I did this to have a creative outlet that would allow me to work on any idea or opportunity all under one umbrella. With this in mind, I wanted a relatable name and brand identity that would simultaneously capture people’s attention and not limit me into any one field of art and design.

BRAND IDENTITY

Taking the pin emoji 📍as inspiration, I chose red as the defining color for the CURRENT LOCATION brand and used white and black as secondary colors to make it stand out.

CURRENT LOCATION RED

– Energetic, Bold

– Use for all hero statements


– Contrast with white or black