The Cutting Room Floor Branding & Roll Out
In addition to audio editing, I collaborated closely with Recho Omondi on the show’s visual direction to help build a cohesive and recognizable world for The Cutting Room Floor. I concepted and designed all marketing assets for the rollout of each episode, ensuring that every visual touchpoint, from social posts to episode graphics reflected the show’s tone and ethos. This included developing branding visuals for its transition to Patreon-exclusive episodes, where the need for a strong, consistent identity became even more essential in cultivating and retaining it’s loyal listener base.